RSG

Intelligent Community Development

Case Studies Economic Development

MARKET TREND & DEMAND FORECAST – DYETT & BHATIA / CITY OF CARLSBAD

In 2010, RSG served as a sub consultant to Dyett & Bhatia, a San Francisco-based urban planning and design firm, for the comprehensive update of the City of Carlsbad's General Plan.  RSG prepared a market-based land use demand forecast that studied current and future demographic, employment, retail, and hotel/tourism trends, and translated the data into future land use demands and economic development objectives for the City.  RSG's deliverables included a comprehensive report and formal presentation to a 19-member stakeholder group, the Envision Carlsbad Citizens Committee (EC3), which required translation of a large volume of highly technical data into a series of clear and concise issues and questions for collaborative discussion by the EC3 and City staff.  Upon preparation of alternative land use scenarios by Dyett & Bhatia, RSG's role in Envision Carlsbad will continue with the preparation of an economic and fiscal impact analysis of the alternative land use plans.