Understanding and Building on a City’s Strength

Santa Ana

RSG was retained by the City of Santa Ana to prepare an economic development strategic plan in 2015. RSG conducted a series of stakeholder interviews and meetings, including one-on-one meetings with Council members, to gather insights to their vision and goals for the City, understand how the City’s unique assets could be leveraged, and gain perspective on how to best achieve alignment among their peers and throughout the community. The strategy included preparation of socioeconomic and real estate analysis, which was presented in the form of infographics in both English and Spanish.